Marketing: Marketing is the business function that identifies unfulfilled needs and wants it defines and measures their magnitude, determines which target market the organisation can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation.
The American Marketing Association (AMA) offers a very comprehensive definition of marketing as “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals’.
Digital Marketing: Digital Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals in digital business environment. This type of marketing uses various online tools & techniques to drive traffic to an advertiser's website.Banner advertisements, Pay Per Click (PPC), and targeted email lists are often methods used in digital marketing to bring the most value to the marketer.
Traditional Marketing: This type of marketin strategy is traditional and used by organizations since long and also known to public and most of the population around the world have used and enjoyed this method. Typical methods of traditional marketing are Radio, TV, Billboards, Print Ads, flyers, Newspaper, Pamphlets etc.
Difference between Traditional Marketing and Digital Markiting
| Traditional Marketing | Digital Marketing |
|---|---|
| Allows uni-directional approach with little or no interaction with consumers. | Allows multi-dimentional approach and facilitate active communication with consumers. |
| Costly, due to the use of old methods of communication. | Cost effective, as one can use the online tools of communication available on Internet. |
| No room for rectifications or adjustments once the ad campaign is active. | One can made changes and customized the ad campaigns at any point of time online. |
| Target audience is limited and very specific. | Target audience is easily available online and with larger scope. |
| Not available always; but some times. | Always available online (24X7) |
| Analysis of campaingn data is difficult. | Various tools available to analyze the campaign data and get the campaign results instantly. |
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