Marketing : Marketing is the business function that identifies unfulfilled needs and wants it defines and measures their magnitude, determines which target market the organisation can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. The American Marketing Association (AMA) offers a very comprehensive definition of marketing as “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals’. Digital Marketing : Digital Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals in digital business environment. This type of marketing uses various online tools & techniques to drive traffic to a...