Google Keyword Planner Tool

Google Keyword Planner Tool

Meta Description:

Keywords:

What is the Google Keyword Planner?

The Keyword Planner is a part of the Google AdWords advertising platform. It allows users to research and analyze lists of keywords for use in pay-per-click campaigns. The keyword planner is designed as a paid search tool but its data is nonetheless extremely useful for SEOs. The Keyword Planner is a powerful tool, but it’s also part of an advertising platform and heavily oriented towards paid search.

Process of creating an accounts on Google Keyword Planner Tool:

First step is to create a Gmail account or use any Gmail account if you already have. After login you will be redirected to the below page asking for What's your main advertising goal?

Here, you need to click on “Get more calls” option and hit the “NEXT” button.

Now, you need to provide the information regarding your business line for which you are going to create a campaign. Fill in the details as below and press “Next”.

Now, you need to provide the geographic locations like country, state, city etc., where you need to run your campaign. Here I have select India as country and press “Next”.

Afterwards, we need to disclose or define our product or services and the business category. Also, we need to specify the country specific language to run the campaign and press “Next”.

Now, we need to share the information regarding the product and services offered. The main aim to create an advertisement text for Ad Layout and press “Next”.

Afterwards, you will provide the phone number for your business. It will help you when people are searching for your advertisement on mobile and press “Next”.

Now, Google will ask to set you budget for the campaign to reach estimated number of people and get estimates number of click for your campaign per month and press “Next”.

Now, based on the information provided for your business line and the campaign budget, you campaign is ready to launch, and Google is asking you to  review your campaign settings. In case of any changes required you can easily made the changes accordingly and press “Next”.

Now, comes the payments page, where Google asked for the payments for running the campaign. Here, we need to check certain criteria’s before making payment.

1.       Customer Info -> Account Type = “Individual”

2.       Customer Info -> Tax Information=”Unregistered Individual”

3.       How to Pay -> Manual Payments

4.       Payment amount will be > Rs. 500

5.       Payment Method -> NetBanking

After setting these parameters we need to check the checkbox for “I agree to the Google Ads terms and conditions.”

And then press Submit button finally. If you have budget then make the payments, if not then simply close the pop-up window asking for netbanking login details. Google feels like some technical issue arises and the window was closed. However, it will not stop your ad campaign but redirect you to your ad campaign page and congrats you for creating an ad campaign.

Now click on “EXPLORE YOUR CAMPAIGN” Button to see your campaign.

Conslusion: The new Keyword Planner tool supports various workflows for building ad groups and campaigns either starting from scratch, or based on your existing lists, and provides more organised user experience by integrating the keyword selection, grouping, analysis and filtering different types of the keyword selection workflow.