Google My Business

Google My Business

Meta Description: Google My Business is an Internet-based service for business owners and operated by Google. The network launched in June 2014 as a way of giving business owners more control of what shows in the search results when someone searches a given business name.

Keywords: 

What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. 

Manage how your business information appears across Google, including Search and Maps, using Google My Business.
Interact with customers new and old and tell them the story of your business.

Benefits of Google My Business

• ·         Benefit #1: Show Up in Google Maps Searches
• ·         Benefit #2: Show Up In Google’s Local 3-Pack
• ·         Benefit #3: Earn Trust From Customers
• ·         Benefit #4: Star Ratings Boost Your Appeal
• ·         Benefit #5: Increase Traffic and Sales
• ·         Benefit #6: Learn More About Your Business
• ·         Benefit #7: Rank Higher in Results
• ·         Benefit #8: Increase Engagement
• ·         Benefit #9: Free Google Advertising
• ·         Benefit #10: Stand Out from Competitors

How to setup Google My Business Account?

First of all, you need to login into your Gmail account which you have created specifically for your business. Once logged in search for Google My Business in browser and open the application.

Once open you will see the below start page, from here you will be able to create your own business account.

Now, click on “START NOW” button to create your business account.

Afterwards, you will be redirected to the below page asking the name of your business. Please choose the business name according to your business line. I have created my business accounts with name “Online Market Research Services”.

Once done, next you will be asked for your Business Name, it is basically your company name from which you would like to run your business. You can use the same name as above, no restrictions that you should provide any other names. Press “Next” to move on to the next page.

On the next page, you will be asked for the location of your business which will reflect on google maps when somebody searches for the same. The reason is people residing in nearby areas will get to know about your business and may visit to know more about your business. 

Select “YES” option here and press “Next” button.

Then you will be asked for the address of your business. The address contains the Country, Street Address, City, Pincode and State. After filing the information, please press the “Next” button.

Now, the next information that you need to furnish is about your customers, whether they are residing inside your country or state or city our they are from outside country or state or city. It also happens that you will be providing your services outside your home country. Select “YES” and provide the name of countries where you are providing your services. Press “Next” to continue.

Now, choose the category of your business so that customers or searchers if looked for your business then they must find you easily.

It is also very good to provide a phone number specially dedicated for your business to get calls in case somebody is interested. It is the best easiest way to interact people of your business line.

Finally, you have provided all the information pertaining to your business and the last step is to click on “FINISH” button to create your business accounts.

Now, your business account is created successfully, and you will be redirected to your Dashboard.

Here you will find various options enlisted at the left side of the screen. These tools will allow you to customize your business page as per your interest and look and feel. I am describing the options below for your better understanding.

HOME: Through this option you can manage the page for public by sharing the information like:

·         The working hours

·         Description about the company or business

·         Logo of your business

·         Create your business mail account and many more…

POSTS: Through this option you can share regular updates for your customers which they ready and share their feedbacks which will improve your ranking in Google SEPR.

INFO: This option will let the customers and searchers know about your business like:

1. ·         Address: the physical address of your company.
2. ·         Service Area: your service area and expertise in business domain
3. ·         Working hours: what are the working hours in terms of Day, Weeks and Time
4. ·         Contact Information: You can provide your contact details to reach out for any business-related queries.
5. ·         Website: You website URL to visit for additional information.
6. ·         Services Offered: various services offered to your customers
7. ·         Business Description: a short description about your business.
8. ·         Company Established Year: Since how long you’re into this business and experience.

Insights:

·         Insights give you an inside look at how people find your business listing on the web. Because many customers find businesses on Google Search and Maps, Insights focuses on how customers use Search and Maps to find your listing, and what they do once they find it. You can get Insights for individual listings or in bulk. 

     Search queries show you the queries used to find your business on Google. In the Insights tab, you can track common terms and search trends for your business. These queries should help you create better Posts with Google and even Ads to engage your customers.

Reviews: Reviews help you find how many reviews you got once the customers visit your page.

Messaging: Allow customers viewing your listing to message you directly. Respond to questions, share information, and quickly connect to your business.

Photos: You can add photos of your business-like office promises, team members, product photos, Videos and Interiors.

Products: You can add products of your business line, if any, and show them to your customers in case you have an online store. In my case we do not have any products just our services.

Services: Here you can update the list of services provided to your customers.

Website: Google provides you a tool to create your own customized website.

Users: In case you would like to sale your business or would like to provide a permission for handing your business on your behalf you can use this option in assigning a person for the same.