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Traditional Marketing vs Digital Marketing

Marketing : Marketing is the business function that identifies unfulfilled needs and wants it defines and measures their magnitude, determines which target market the organisation can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. The American Marketing Association (AMA) offers a very comprehensive definition of marketing as “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals’. Digital Marketing : Digital Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals in digital business environment. This type of marketing uses various online tools & techniques to drive traffic to a...

7 ways for saving costs & adding productivity

7 tips on Saving Costs, Adding Productivity by using Printers and Scanners:- 1. Define Your Needs: First define your needs for now and for future. If your define your needs you can act accordingly. If your need is not defined you can run here and there and you lost your time and effort. Most offices have a need for mono printing but sometimes they use color. So you should select printers that have the right duty cycle. 2. Choose The Right Printer: Always choose a printer according to your requirement. There are so many printers available in the market. First enquire about them and choose the one of your need. There are so many printers that have quality of laser printers. 3. Isolate Cost Guzzlers: Old printers have high costs of consumables, maintenance and performance. Negotiate a trade-in, and you will fine that you can spin gold from the old printer you had in your office. 4. Select A MFP With A Good Scanner: Always look for features like CCD Scanners, it enables 3D scanning o...