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Bulk SMS Marketing


Bulk SMS Marketing


What is bulk SMS marketing?
Bulk messaging is the broadcasting of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
According to TRAI regulations, SMSs sent by commercial entities are classified into Promotional and Transactional SMSs

Transactional SMS/ Route: As the name suggest, these messages are used to send information necessary for using your product or services. Financial Organization, Banks, Reservations Desks, are some of the companies using these type of SMS service.
For example:
1.       A message sent by a bank to an accounts holder when he tries to withdraw case from any ATM.
2.       Airline agencies inform their customers through this message service about the departure time or in case the flight is delayed.

Promotional SMS/ Route: These are SMS’s which are sent with the objective of promoting your product or service.
For Example:
1.       Dear Sir, Now Get Flat 10% Off on Flights (Basic Fare). Login now and avail the offer by start a booking !

Below are the steps to sending out bulk SMSs:
1.       Before sending any transactional/ promotional messages we need to create a Sender ID.
2.       Sender ID must have 6 characters.
3.       Sender ID should be approved by the bulk SMS service provider.
4.       We also need 10-digit mobile number ready for sending the messages.
5.       These mobile number should not contain SPACES, country code (for example: “+91”), any special characters, 0 etc.

How can your business utilize a bulk SMS gateway?
Here are some examples and ideas on how bulk SMS delivery can be used to add value to your interaction with customers.
·      Send reminders – today’s customers are always on the move and need fast and reliable information from businesses and services they interact with. Sending quick reminders can help you improve customers’ perception of your company.
·       SMS marketing boosts sales – market new products and services directly through SMS and increase purchase rate.
·       Keep customers up to date – keep your loyal customers in the loop and make them feel important.
·     Send alerts if there is some problem your clients should be aware of – in case of customer’s service issue that can have a direct impact on your clients, you can quickly inform them to avoid possible inconveniences. People will appreciate such information since they are helpful and prevent misunderstandings.

Conclusion: Bulk SMS is not a service that is limited by the size of one’s business. Companies of all sizes can use this mass text messaging service. If you haven’t tried this type of communication with your clients yet, you should try to feel effectiveness and easiness this type of interaction will provide for you. 

Comments

shaikh said…
Find an expert for any project Awesome article, it was exceptionally helpful! I simply began in this and I'm becoming more acquainted with it better! Cheers, keep doing awesome!
June 9, 2021 at 12:29 PM
mexwell said…
digital agency Edinburgh Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our.
October 19, 2021 at 5:33 AM
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